Content Hub posts

A digital marketing strategy is a nonnegotiable element of a successful company. Billions of people use the internet at any given time during the day. Your business’s success hinges on reaching the right audience at the right time, which is why the value of digital marketing cannot be overstated. However, if your company is new

A behavioral scientist shares the data to prove it and offers best practices to minimize quiet quitting and lower productivity concerns amid a hybrid return to office. Quiet quitting—a term that has become all too familiar for business owners—refers to doing the bare minimal tasks of your job description well enough that you don’t get

Since the pandemic began in 2020, many companies have moved toward hybrid and remote working arrangements. Yet even seasoned leaders find it challenging to recognize and appreciate their virtual employees fully. Is it any wonder that Gallup research shows worker engagement levels keep shrinking? It’s a problem, especially in a tight labor market where finding and retaining

Contributed to EO by Adi Klevit, an EO Portland member who is the co-founder and CEO of Business Success Consulting Group, a team of experienced professionals who provide business owners, entrepreneurs and key executives with strategic implementation, process improvement and documentation, and long-lasting systems necessary to support business expansion. On her podcast, Systems Simplified, Adi interviewed Camela Thompson,

Consumers have virtually limitless choices on the market today, yet somehow the truly exceptional brands stand out. How? With clearly defined vision and values that build deep connections with customers. What are brand vision and values—and why do they matter? A brand vision starts with the brand’s identity and market stance, then defines the trajectory

Letting go of a team member can be a grueling decision. However, it may be your only choice if you’ve noticed that their work is not up to par, their behaviors negatively impact the rest of your team, or when economic changes adversely affect your business. Follow these tips to handle this difficult situation with